As per the agreement, the NBA and AGA will offer the 30 basketball teams in the league turnkey solutions in order to educate basketball fans on responsible sports wagering practices.  

The AGA will supply the NBA with campaign material for in-venue, television, digital, and social media activations.  

Scott Kaufman-Ross, SVP and Head of Gaming & New Business Ventures for the NBA, stated: "A key element of the NBA's strategy for legal sports betting is responsible gaming. 

Our multidimensional approach to this important problem includes working with the AGA on this programme, which will give our teams the resources they need to truly impact responsible gaming education in NBA cities across the US and Canada. 

They Have A Strategy. The 2019 launch of the Bet Responsibly. campaign was centred on four main ideas: Keep it social; Know the odds and play with reputable, licenced operators; Establish a budget and stick to it.  

"As one of the most popular leagues in the world, the NBA will bring Have A Game Plan's important message to a massive audience," stated SVP of the AGA Casey Clark. 

"It is imperative that the whole sports betting industry unites in our dedication to responsible gaming, and we appreciate the NBA's spearheading these initiatives." 

The NBA's alliance with the National Council on Problem gaming and its other list of responsible gaming programmes are strengthened by its connection with the AGA.