Relax Gaming and Playbook Engineering have reached an agreement.
Relax Gaming and Playbook Engineering have reached an agreement that will allow Relax Gaming's gaming content to be distributed throughout Playbook Engineering's network of operator partners.
By allowing users to access Relax Gaming's content library, Playbook Engineering hopes to increase the scope of its offers internationally.
Titles like Money Cart 3, Shark Wash, and Sloth Tumble are among the games offered by Relax Gaming.
Playbook Engineering runs a betting platform that serves several brands and provides trading, compliance, and customer care solutions to fit a range of company demands.
Through Playbook Engineering's platform, Relax Gaming is able to introduce its titles to new operators throughout regulated European markets, hence expanding its market footprint.
"We want to take our record-breaking content to as wide an audience as possible, and this latest partnership with Playbook Engineering allows us to do just that," stated Relax Gaming CCO Nadiya Attard.
"Playbook Engineering’s platforms and solutions are amongst the very best in the industry and we are delighted to partner with such an innovative provider that puts the needs of its partners and their players first, which firmly aligns with our ethos."
"Relax Gaming is a company we have wanted to partner with for a while, with its rich content library that has made waves throughout the industry, and we're keen to make the most of their games," said Ceiron Jones, Head of Casino at Playbook Engineering.
"We are thrilled to embark on the next phase of our growth journey, which will be supported by industry-leading content," the company said in a statement. "We have also heard wonderful feedback from other brands who have integrated with Relax."
As part of its latest growth initiatives, Relax Gaming has partnered with BetMGM in New Jersey to enter the US market. Under the US brand name RLX Gaming, the business obtained permission to offer games to BetMGM's clientele.
This action comes after Relax Gaming's last North American debut, which took place in Ontario last year to build a presence in the country.
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