The operator OlyBet and Euroleague Basketball have announced an expanded relationship.

This expanded deal will give OlyBet substantial visibility throughout EuroLeague and EuroCup games, highlighting the brand across numerous Euroleague Basketball platforms. It builds on a collaboration that began with the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania.

Additionally, OlyBet will act as the competition's Premium Sponsor in Lithuania, Spain, Estonia, and Latvia.

"We are excited to strengthen our ties with OlyBet Group, a dynamic and forward-thinking partner that shares our passion for European basketball," stated Paulius Motiejunas, CEO of Euroleague Basketball. Fans and the sport alike can look forward to an exciting future thanks to this expanded relationship.

"We are driven by a shared vision of elevating the sports entertainment experience for fans," stated Corey Plummer, CEO of OlyBet Group. A major turning point in our journey has been reached with our relationship with Euroleague Basketball, and we remain dedicated to producing exhilarating sporting events.

"Together with Euroleague Basketball, we are excited to set new standards for engagement and entertainment in European basketball."

Recent sports collaborations have established OlyBet as the Ryder Cup's Official Betting Operator, giving users of its platform access to Ryder Cup content while it's being held at the Marco Simone Golf and Country Club in Rome.

Furthermore, OlyBet hosted the first WSOP Circuit tournament in Northern Europe, which took place in Tallinn, Estonia, in collaboration with GG Poker and the World Series of Poker (WSOP). At the Olympic Park Casino and Hilton Hotel, there were twelve WSOP "ring events" in addition to a guaranteed €1 million ($1.08 million) main event tournament.