By enlisting the help of these four prominent personalities, William Hill intends to increase its clout in the Irish horseracing industry.

Trainer Gavin Cromwell of the Cheltenham Festival, jockeys Sean Flanagan and J. J. Slevin, and TV host Jane Mangan are among the new ambassadors.

Each of the four ambassadors will contribute by writing blog posts about important racing news and events. Plus, they'll be the go-to video creators for all of the bookmaker's social media channels. 

Along with the announcement of these ambassador positions, William Hill has also announced that it will continue to sponsor the William Hill Champion Chase at the Punchestown Festival for the upcoming three years. 

Additional sponsorships for events such as the William Hill Boyne Hurdle at Navan, which took place on 11 February, were also announced by the corporation.

Finally, Irish sports media companies Off The Ball and William Hill have joined forces. Live horse racing events in Ireland, including podcasts, radio broadcasts, website features, and digital content, will be co-branded as a result of this partnership. 

All four of Ireland's newly appointed horse racing ambassadors will be in attendance for the first event on February 1st, which will precede the Dublin Racing Festival.

"William Hill has a long proud history in horse racing, specifically in the UK, and for 2024 we want to position ourselves at the heart of racing in Ireland as well," said Andrew McCleave, Head of Marketing at William Hill (Ireland).

We are pleased to introduce our new Irish horse racing ambassadors: Jane Mangan, Sean Flanagan, Gavin Cromwell, and J. J. Slevin. Each of the four of them is an expert in their area and will have something interesting and fresh to say to our fans.