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Kings Entertainment Group listings on the Canadian Securities Exchange.
Gambling News 24 January 2022

Kings Entertainment Group listings on the Canadian Securities Exchange.

The group will go public under the ticker JKPT in order to harness the prestige of its lottery brands and inject liquidity for expansion.

With a market capitalization of $46.5 billion, the CSE is a small but quickly expanding stock exchange. However, it lags well behind its biggest competitor, the Toronto Stock Exchange (TSX), which has a market capitalization of $3.1 trillion.

Nonetheless, Kings' CEO Steve Budin stated, "Listing on the CSE will provide us access to capital that will enable this expansion."

LottoKings, the group's main brand, hopes to leverage its reputation to "attract and engage" a worldwide player base while also expanding its presence in the live-dealer casino games and sportsbook sectors.

"The launch on the CSE is a critical component of the company's growth plan," he said.

"Our strategy of utilising exceptional lottery products to produce engaged casino gamers has been highly effective, and we're now focusing on using this strength to promote our brands in the rapidly increasing worldwide online gaming sector.

"Listing on the CSE will provide us access to the capital that will enable this expansion."

Furthermore, Kings believes that its "strong presence in Latin America" will serve as a solid platform for the company's international goals, with an emphasis on the United States and Europe.

The group stated that it "continues to focus on obtaining the required licencing and software" to enter newly regulated areas. Along with LottoKings, the firm controls WinTrillions.

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