The men's team of Corinthians will wear shirts bearing the Pixbet brand as per the three-year deal. Included in this are marketing initiatives, digital material, technology activations, promotions, and exclusive experiences for club fans.

The reason Pixbet has grown into a major player in the industry is because its founder and partner, Ernildo Júnior, has always been fearless and innovative while maintaining a grounded and practical approach.

"The partnership with Corinthians will greatly increase brand exposure and bring Pixbet to a universe of more than 35 million passionate fans who are highly engaged around the team and partners," Pixbet Partner Tadeu Dantas remarked.

Big screens in New York City's Times Square showcased Pixbet's newest partner. Pixbet is now the official sponsor of six Serie A clubs and five Serie B clubs in the Brazilian Championship. TV Globo will also be airing the 2022 FIFA World Cup.

In a statement, Corinthians President Duilio Monteiro Alves expressed his satisfaction with the team's progress and looked forward to the commencement of the new contract. He said that this agreement aligns with the club's management philosophy of constantly innovating and producing new revenue for its partners.

A number of encouraging things have happened recently. Corinthians will be even more formidable both on and off the field if Fiel fully commits to this programme, which will benefit all parties involved.

Corinthians' 2023 schedule includes appearances in the Paulista, Libertadores, and Copa do Brasil.

As the first Brazilian bookmaker to team up with a television network that broadcasts the World Cup, Pixbet made history in August by inking a partnership with Grupo Globo for the 2022 tournament.