Against the Odds is hoping that Bolton's position would spark a national movement and is currently in discussions about the matter with a number of football clubs. All clubs are urged by the campaign to sever their connections to the gaming sector.

According to research conducted by the group, gambling logos can appear more than 700 times in a single football game—more than six times each minute.

It is estimated that 14,000 people in Greater Manchester alone—the area where Bolton Wanderers is based—have major gambling problems, and another 96,000 suffer significant harm.

Bolton Wanderers Football Club Chairman Sharon Brittan stated, "Gambling addiction can have a devastating effect on individuals, their families, and communities. For this reason, we are pledging our formal support to the campaign."

"We decided to close the University of Bolton Stadium's on-site betting facilities last year and pledged not to enter into any new business alliances or sponsorships with companies that represent the gaming industry."

According to Brittan, the club severed all connections with bookmakers in September 2021 in an effort to promote organisations and charities that assist those who are addicted to gambling.

"The gambling industry often talks about 'gambling responsibly,' but with every square inch of sports stadiums being sold to advertise dozens of different sports betting brands, it's no wonder that we're seeing more and more people suffering from gambling-related harms," said Michael Viggars, a campaigner for Against the Odds.

"We think we can launch a campaign to end gambling sponsorship in sports, with Bolton Wanderers setting the example both nationally and in Greater Manchester."